Case Study: Buzz Grow and WiseOwl Marketrix Boost Dayanand Sagar Institutions’ Executive MBA Program Enrollment.
Client:
Dayanand Sagar Institutions (DSI)
Objective:
Increase enrollment for the Executive MBA program at Dayanand Sagar Institutions.
Partners:
Buzz Grow: A leading digital marketing agency known for its data-driven strategies and innovative campaigns.
WiseOwl Marketrix: A branding firm specializing in identifying target audiences and optimizing marketing approaches.
Background
Dayanand Sagar Institutions, a renowned educational institution, sought to increase enrollment in their Executive MBA program. Understanding the competitive nature of the education sector, DSI partnered with Buzz Grow and WiseOwl Marketrix to leverage their expertise in digital marketing and market research.
Strategy
Buzz Grow and WiseOwl Marketrix collaborated to design and execute a targeted Facebook lead generation campaign aimed at professionals seeking advanced management education. The strategy involved the following key steps:
Market Research and Audience Segmentation:
WiseOwl Marketrix conducted extensive market research to identify the demographics and psychographics of potential Executive MBA candidates.
The research identified professionals aged 28-40, with 5+ years of work experience, looking for career advancement opportunities in Bangalore and surrounding regions.
Campaign Design and Creative Development:
Buzz Grow developed compelling ad creatives highlighting the unique benefits of the DSI Executive MBA program, such as flexible schedules, industry-relevant curriculum, and experienced faculty.
The ads included testimonials from successful alumni and a strong call-to-action encouraging interested candidates to learn more.
Targeted Facebook Ads:
Using the insights from WiseOwl Marketrix, Buzz Grow created highly targeted Facebook ad campaigns.
The ads were segmented based on factors such as age, job titles, industries, and geographic locations to ensure they reached the most relevant audience.
Lead Generation Optimization:
Buzz Grow implemented Facebook Lead Ads to streamline the lead capture process, making it easy for interested candidates to submit their information directly within the Facebook platform.
A/B testing was conducted to optimize ad copy, visuals, and form fields to maximize lead conversion rates.
Follow-Up and Nurturing:
Collected leads were immediately funneled into an automated email nurturing sequence providing more detailed information about the program, faculty, and success stories.
Personalized follow-up emails and calls were made by the DSI admissions team to engage and convert leads into enrolled students.
Results
The collaborative effort between Buzz Grow and WiseOwl Marketrix yielded impressive results for the Dayanand Sagar Institutions’ Executive MBA program:
Lead Generation: The Facebook campaign generated over 100 high-quality leads within the first three months.
Conversion Rate: 25% of the generated leads converted into applicants, with a significant number enrolling in the program.
Return on Ad Spend (ROAS): The campaign achieved an exceptional ROAS of 800%, demonstrating the effectiveness of the targeted approach and compelling creatives.
Enrollment Increase: There was a 50% increase in Executive MBA program enrollment compared to the previous intake period.
Conclusion
By leveraging the expertise of Buzz Grow and WiseOwl Marketrix, Dayanand Sagar Institutions successfully boosted enrollment for their Executive MBA program. The targeted Facebook lead generation campaign not only reached the right audience but also converted interest into actionable leads and enrollments. This case study highlights the power of strategic collaboration and data-driven marketing in achieving remarkable results in the education sector.